We have a clear vision and purpose, which drives everything we do...
...We deliver this through five customer propositions...
...Which are enabled by focused application of technology...
...To deliver superior outcomes for all our stakeholders...
Our five customer propositions
Underpinned by our focussed application of technology
We will lead the industry in reliability by striving for ever increasing levels of punctuality, and driving down cancelled services and lost miles
KPI: OTP* and lost miles
A typical split of how customers award quality marks in assessing bids:
We will lead the industry in safety by continually driving down accidents
*Fatalities weighted index
We will lead the transition to zero emission vehicles
KPI: Vehicle emissions
Zero emission fleet targets
Scope 1 and 2 emissions net zero target
Most satisfied customers
Our customers will rate us the highest in the industry
KPI: Net promoter score
Employer of choice
We will embed a high performance culture that attracts and retains the best people
KPI: Employee net promoter score