New brand of coach holidays enters UK leisure market

UK holiday makers will have more choice in 2023 with the announcement of a new name in travel. 

High-quality short breaks and special-interest day trips across the UK and Europe are now available from Touromo - a brand new coach holiday company in the UK leisure market.

Backed by National Express, Touromo brings together seven local coach travel brands and their decades of proud heritage and expertise to provide a best-in-class coach holiday experience under a single name.

John Boughton, managing director of Touromo, said: “We have ambitious plans to become a major player in the UK coach holiday sector and the creation of Touromo means we can operate on a national scale.

“There is a strong demand for holidays and day trips and we know that customers are looking for more choice in the way they can travel but don’t want to compromise on quality or comfort. Touromo will allow us to enhance the breadth of our offering while still giving travellers the assurance of the great holiday experience you get from a trusted and experienced leisure travel provider.”

The UK public will be able to spot the new brand on vehicles and drivers out on the road from this month. The significant investment also includes a multi-channel marketing and advertising campaign with direct mail, social media and a TV commercial. 

With hundreds of short breaks and day trips departing from across the Midlands and South of England, each Touromo holiday is carefully designed by a team of travel experts with convenience and complete relaxation in mind. From the moment they’re picked-up from home*, customers can expect the highest standards of service and comfort on board, with reclining leather seats and ample legroom, air-conditioning and all the mod cons including free wifi and USB charging. 

For more information see www.touromo.com or check out the new TV commercial. 

A dedicated online login is available for third party travel agents and partners to manage bookings. For enquiries and support email agents@touromo.com

*Door-to-door pick-up service applicable on holiday bookings from selected areas.